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ECHOS OF NALU

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This project tasked us with creating a conceptual museum exhibit about a unique topic. We chose to center our project around Hawaiian surf culture, how it evolved into a competitive sport, and the historical evolution of the surfboard. My partner, Abigail Wanaselja, and I designed a brand identity package, an entrance to the exhibit, two interior walls, and two exterior walls. We fashioned an immersive piece of narrative literature that acts as a surf shaper’s journal of old surfboard sketches, which shows the evolution of the surfboard. We hand-bound and constructed the journal, and also designed a surfing poster that tucks into the back pocket of the journal. 

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BRANDING

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