Fuel Like A Female is a persuasive campaign encouraging Gen Z females to fuel and train to steward their purposefully designed female physiology. Stemming from a personal story of challenges and growth, this campaign not only paints a personal passion, but it integrates relevant and effective advertising to call young women higher by urging them to go against the mainstream culture of demanding health trends. For this project, 3 other creatives and I designed a brand style guide, 3 advertisements, a social media campaign, and produced in-house photography.