Honey Hooligan is a conceptual branding project that required my partner, Olivia Tadlock, and I to tailor a honey brand to a mock design brief for our mock client, Roxie Delarosa. Through extensive research informing our design decisions, Olivia and I developed a logo and brand identity, hand-drawn patterns, social media content, product packaging, and a marketing campaign for Honey Hooligan. Our goal was to bring the brand to life by showcasing Roxie’s spunky personality and intense passion through our brand visuals.